Account structure
Account hierarchy
Juliana's business is the account. HaloSense is the customer-facing brand beneath it. ConnectX stores and manages every end-customer account, subscription and connected device below that brand context.
CONNECTX
Subscription
Pet Tracker Family — $19.99/month · renews 14 Oct 2026
Device · eSIM Cloud
Luna (Dog) · 8944 5000 0012 3345 891
Device · eSIM Cloud
Max (Cat) · 8944 5000 0012 3345 907
How to read this
- Business — the onboarded legal entity that owns billing, tax and compliance.
- Brand — HaloSense is how customers experience the business. Multiple brands can sit under one business.
- Subscriber accounts — stored and managed in ConnectX under the business context, grouped by brand.
- Subscriptions & devices — commercial agreements from MarketONE, connectivity from eSIM Cloud.
Totals
Businesses1
Brands1
Subscriber accounts1,247
Devices1,586